The Power of Words
The Power of Intention: Why Words Matter
Words aren’t just labels — they’re cues your mind and body follow. The statements you repeat most become the stories you live by. At The I AM Co., we design beautiful, everyday objects that help you choose those stories on purpose.
A Gentle Look at the Research
Exploratory work, like Dr. Masaru Emoto’s water-crystal experiments, suggests water may respond to intention and positive words. While debate continues, psychology is clear on this: repeating supportive statements can influence attention, mood, and behavior. We hold both truths — curiosity and care — and invite you to try it for yourself.
Our promise: no grand claims — just mindful tools that make it easier to practice alignment, every day.
How to Use Words with Intention (3-Minute Ritual)
- Choose Your “I AM” — Pick one: I am calm. I am worthy. I am abundant. I am loved.
- Pair with a Sip — Pour water or tea into your affirmation mug or glass. Pause. Breathe in for 4, out for 6.
- Speak + Feel — Say it slowly 3 times. Notice how it feels in your body. Sip with that feeling.
- Re-cue — Each time you lift the cup, repeat a short version (e.g., “Calm.” “Worthy.”).
Tip: Keep the same phrase for a week. Consistency beats intensity.
Micro-Moments That Shift a Day
- Morning coffee: set your tone for the next 2 hours
- Midday reset: one minute, three breaths, three “I AMs”
- Evening wind-down: softer words, slower sips, gentler sleep
Start with These Affirmations
- I am enough.
- I am safe in my body.
- I am open to ease and abundance.
- I am guided and supported.
- I am peace.
Write your own: “I am _______.” Keep it present-tense and positive.
Tools to Support Your Practice
- I AM Mugs & Glassware: visual cues that make the habit effortless
- Journals: capture evidence that your affirmation is becoming true
- Coasters/Prints: place where you pause — desk, bedside, altar
FAQs
Do affirmations really work?
They’re not magic spells; they’re mental training wheels. Repetition focuses attention, which shapes choices. Over days and weeks, choices add up.
What if I don’t believe the statement yet?
Try a bridge: I am learning to… I am open to… I am becoming…
How often should I practice?
Daily is best. Tie it to something you already do (your morning drink).
Our Ethos
Beautiful, simple tools. Grounded language. Curiosity over certainty. We create products to help you practice who you choose to be.